Hi, I’m Carlyson — I help build strategic solutions for products, digital experiences and brands with purpose in people’s lives.
✦ Currently Senior Product Designer at QuintoAndar and living in Alagoas, Brazil.
Creatives, increasingly at home due to the pandemic, are unable to reconcile their professional and personal lives, lose productivity at work and time for hobbies.
A personal project to interview successful professionals who have a defined routine, with examples of time management and task organization. In addition to understanding how your day to day work works.
Approximately 50% of property owners contract directly with tenants and QuintoAndar only had a model where a property management fee was charged.
We created a new business model where the owner manages his own property, allowing flexibility for the owner and reaching a large unexplored market for QuintoAndar. See more about the project here.
The identity and experience of online stores did not match the positioning of brands and did not have a fluid journey in the online shopping process.
Understanding Artwalk (uban/street) and Authentic Feet (style/woman) consumers and transmitting the current identity for a new online shopping experience.
Mathilda Studios — Raivo
Raivo is a robot learning game being produced by Mathilda Studios. It still didn't have a defined online positioning.
We created a website explaining the game's strategy, experience and gameplay. With details about elements and characters.
Santos FC, one of the biggest Brazilian football teams, was looking to enter the digital collectibles market and needed an experience for an audience that was still unfamiliar with technology.
We created a platform for buying, selling and exchanging NFTs with a fluid and simple journey, using local currency and a simplified purchase process.